Why Facebook pages are no substitute for your own domain name and website
Facebook is all over the news at the moment. In an investigation by The Guardian and Observer, the data analysis company Cambridge Analytica has been using Facebook quizzes and to harvest the profiles and personal data of 50 million people without their permission or knowledge.
The data was then used to target messaging for various political campaigns. At the time of writing the truth is still emerging and you can follow developments here: https://www.theguardian.com/uk-news/cambridge-analytica
While Facebook is unlikely to go the same way as MySpace or Friends Reunited, it has suffered a major reputation loss. This has led to unwelcome headlines and much criticism and will probably lead to people deleting their accounts: a #deletefacebook hash tag has emerged on Twitter and there is a lot of negative news around at the moment.
Facebook pages versus your own domain name and website
For businesses or professionals use, social media sites come and go. It is important to use the most appropriate social media for your business and message accordingly.
While you might have a Facebook page, Instagram profile, Twitter account etc, these are no substitute for your own domain name and website. You need your own brand and ensure that it is not vulnerable to whims and actions of a Californian tech company.
Here’s what you need to get going:
- A brand name or business name.
- A logo – we can get this done for you by our network of friendly graphic designers.
- Ideas for content and messaging – we can rewrite this for you to make it suitable for the web.
- Relevant images and photography – check copyright but we can help with safe sources for low cost or free images.
This doesn’t stop you getting involved with social media sites but for professional or business use you will always need your own domain name and website for the following reasons:
- You control your own web presence.
- SEO can build traffic and enquiries.
- Google uses domain name age as a ranking factor.
- Website authority measures for domain and pages increase over time.
Get in touch and we’ll get you online. Contact us on 01788 844014 or email contact form.