Tag: SEO

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User signals and SEO – bounce rate and CTR

User signals are measurable patterns of behaviour by your website visitors.  They can be used by Google as a ranking signal which are factors that influence where your website may be ranked in search results. Some are also available in your web traffic Google analytics data as Key Performance Indicators of how your website is […]

Link building – why it is still important and how you should go about it in 2018

There are a number of factors that influence where your website is ranked in search results. The major ranking factors include the following: An Accessible URL . Optimised Page Speed (Including Mobile Page Speed). Mobile Friendliness. Domain Age, URL and Authority. Optimized Content to include the right keywords in pages, meta and alt tags. Technical […]

How to use keyword research and other tools to spot traffic boosting topics for your blog

Your blog or news section is an important part of your website. It’s a part of your website where you can tell the world about new products and services, share good news, give advice or provide some other interesting take on issues affecting your business. It’s also an effective way of promoting your website and […]

How does URL length and structure affect SEO and rankings?

Your URL length and structure can help your website get indexed and rank high on search engines. The URL (uniform resource locator) is the browser address that people use to view your web pages. This can either be typed into a browser directly or is indexed by search engines ready to appear in search results […]

Google announces the roll out mobile-first indexing

After months of rumour and speculation, Google has officially confirmed that it is starting to roll-out mobile-first indexing. This means that it will be analysing the mobile version of a website rather than the desktop version to populate its index. The announcement was made on the 26th March 2018 on the Webmasters Central Blog: Today […]

Correlation and Causation in SEO

This blog post looks at correlation and causation in SEO (search engine optimisation). There is a huge amount of data available for your website performance and a lot of advice out there on how to improve your website traffic and rankings. First of all let’s not be under any illusions. There are no magic formulas […]

Website detox for your digital presence – the detox that works

At this time of year, over-indulgence in the holiday season can often lead to a nagging feeling of needing to take things a little easier in January. People might start diets, new exercise regimes or do that largely debunked exercise of body detox. Detox for the body often involves eating very simple food or fasting […]

How to optimise a single web page for SEO to boost rankings and traffic

We often get asked how to optimise a web page for SEO (search engine optimisation). If they are clients then we do this for them or we can train staff to do it themselves (see our 1-2-1 training course on SEO). It’s easy to talk in general terms about optimising a web page. It’s also […]

Presentation from Rugby FSB Breakfast networking meeting on SEO and digital marketing

What a give away! We have the full presentation slides from Dinesh Fernando’s talk at the Rugby FSB breakfast networking meeting on Friday 22 September 2017. The title of the talk was “Promoting your business using SEO and digital marketing” and was a whistle stop tour of the main aspects of SEO and digital marketing. […]

Network with local businesses and hear a talk “Promoting your business with SEO and digital marketing”

On Friday 22 September 2017, you’ll get a chance to network with local businesses and hear a talk “Promoting your business with SEO and digital marketing” by Dinesh Fernando at The Rugby FSB Breakfast Business networking meeting. The 30 minute talk covers some of the essential elements of using the web to promote your business. […]

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