Tag: SEO

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Presentation from Rugby FSB Breakfast networking meeting on SEO and digital marketing

What a give away! We have the full presentation slides from Dinesh Fernando’s talk at the Rugby FSB breakfast networking meeting on Friday 22 September 2017. The title of the talk was “Promoting your business using SEO and digital marketing” and was a whistle stop tour of the main aspects of SEO and digital marketing. […]

Network with local businesses and hear a talk “Promoting your business with SEO and digital marketing”

On Friday 22 September 2017, you’ll get a chance to network with local businesses and hear a talk “Promoting your business with SEO and digital marketing” by Dinesh Fernando at The Rugby FSB Breakfast Business networking meeting. The 30 minute talk covers some of the essential elements of using the web to promote your business. […]

The importance of backlinks in SEO and 5 strategies for getting them

The importance of backlinks in SEO cannot be stressed highly enough. Imagine recreating web pages for products on a well-known online e-commerce website such as Amazon. These would include all those desirable on-site factors such as optimised images, fast load times, clean code etc. If you hosted (see our page on web hosting and buying […]

Latest ranking factors report from SEMRush is packed with great SEO insights

The latest ranking factors report from SEMRush is based on a study of 600,000+ keywords in local databases. It provides a very useful insight into the 12 most prominent and controversial factors, chosen to shed light on what really impacts search results The main goal of the study was to identify any consistent patterns in […]

Web design versus SEO part 1 – resolving the conflict

Whenever you commission a new website design various stakeholders will be pushing for particular features or content. This is part and parcel of the planning stage of web design. Two needlessly conflicting areas are balancing good web design versus SEO (search engine optimisation). There is no doubt that a graphic designer without much web experience […]

Content marketing and SEO – part 2 – promoting content

In our earlier blog post we covered the importance of creating quality content on your website. To create content that is worth someone stopping and reading takes time to do well: Writing content that that is interesting, informative and engaging. Boosting the content with good quality, relevant images, video, infographics etc. Boosting the content with […]

Content marketing and SEO – part 1 – creating the content

Content marketing is a frequently heard buzzword, but often misunderstood. Do it right and it can help boost the quality and quantity of your website traffic which is what every website owner wants. It’s generally a positive thing for your website rankings if you regularly add fresh content to your website. It signals to Google […]

How to write quality content for SEO

Quality content for SEO is fast replacing all those old, slightly dubious, techniques. Some still cling to these tricks but Google is finding ways of rooting them out and downgrading the websites that use them. While there are still plenty of technical challenges and work to be done on the latest SEO techniques, quality content […]

A three step guide to keyword research for SEO after changes to Google keyword planner

In an earlier blog post we covered the importance of finding long tail keywords to include in your website. As well as explaining your products and services to human visitors, the words you use signal to search engines what your website is about and what search terms trigger its display in search engine results pages […]

Long tail keywords: what they are and why you need them on your website

In this blog posting we’re covering the importance of long tail keywords, why you need them on your website and how you find them. Long tail keywords are phrases of about three or four words which are specific to whatever you are selling or promoting. Whenever someone uses a highly specific search phrase, they tend […]