Home » Posts Tagged "SEO"

Web design vs SEO – common conflicts, ranking and bounce rate

This blog post combines and updates of our three part series on web design vs SEO as we think it’s more useful to put everything together on and important subject. Yes, web designers, web developers and SEO consultants will often clash. The web team is trying to meet their production deadline but SEOs are trying […]

10 key SEO ranking factors for your website

Online marketing expert Kevin Indig recently updated his blog post The 10 SEO ranking factors we know to be true. There is a lot of information around on ranking factors and their importance and the sheer number is often bewildering (between 200 and 500 depending on who you believe) but this blog does a great […]

When web designers and SEO professionals clash

  The sometimes belligerent but well-respected SEO consultant Barry Adams from Polemic Digital often quotes this statement from a client’s Lead Developer. This neatly sums up the occasional tension between web designers and web developers and SEO professionals and marketing personnel. Everyone wants the web project to succeed but priorities are different depending on their […]

Google’s Search Engine Optimization guide reviewed

Google has, very helpfully, issued a Search Engine Optimization Starter Guide. This is a more detailed version of the content of their excellent online training course the digital garage. The information was originally intended for internal consumption in Google; however it has made the document publicly available to help Webmasters and website owners improve their […]

Free SEO tools to boost your website marketing

There are several  free SEO tools now available that can be used by both SEO experts and non-specialist marketing people alike. The tools mostly enable you to analyse your website, competitors and market sector and help with the following: Improving content quality and relevance to website users. Boosting the user experience. Find errors and faults […]

A summary of the best web design trends for 2019

Let’s look at the possible web design trends for 2019. At the start of the New Year it’s natural to look critically at your website and branding and pick from the following options: Does my website need a full update encompassing content, layout and features? Will the website benefit from some minor adjustments to the […]

Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

User signals and SEO – bounce rate and CTR

User signals are measurable patterns of behaviour by your website visitors.  They can be used by Google as a ranking signal which are factors that influence where your website may be ranked in search results. Some are also available in your web traffic Google analytics data as Key Performance Indicators of how your website is […]

Link building – why it is still important and how you should go about it in 2018

There are a number of factors that influence where your website is ranked in search results. The major ranking factors include the following: An Accessible URL . Optimised Page Speed (Including Mobile Page Speed). Mobile Friendliness. Domain Age, URL and Authority. Optimized Content to include the right keywords in pages, meta and alt tags. Technical […]

How to use keyword research and other tools to spot traffic boosting topics for your blog

Your blog or news section is an important part of your website. It’s a part of your website where you can tell the world about new products and services, share good news, give advice or provide some other interesting take on issues affecting your business. It’s also an effective way of promoting your website and […]

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