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The new EU copyright law – what it means for website owners and content producers

The EU has passed a new copyright law that has Google worried enough to start a campaign opposing some of the proposed legislation. Whether the UK actually exits the EU or not on the 29th March 2019, website owners and Internet users are likely to be affected by the legislation in its final form as […]

Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

Google clarifies what it means by mobile first indexing for SEO

In November 2016, Google announced that it would be changing the way it indexes websites and coined a new phrase – mobile first indexing. This means that instead of using the desktop version for its index, Google will look at the mobile version of a website. It will index keywords, content and then evaluate relevance […]

Google updates its image publishing guidelines and what it means for website owners and web designers

Google has updated its image publishing guidelines and website owners and web designers should take note as Google image search can boost web traffic. Google remains a mainly text based search engine. It will continue to crawl and index the keywords on your web pages and meta-tags and that’s the core feature. However the use […]

Google announces the roll out mobile-first indexing

After months of rumour and speculation, Google has officially confirmed that it is starting to roll-out mobile-first indexing. This means that it will be analysing the mobile version of a website rather than the desktop version to populate its index. The announcement was made on the 26th March 2018 on the Webmasters Central Blog: Today […]

Market research using Google tools

Even a little market research helps your business. Knowing what your customers and potential customers are thinking helps you adjust your messaging, come up new ideas for products and services plus find new markets. This should lead to more revenue and growth. Even if you use external marketing companies, it’s useful to be aware of […]

A review of Google Digital Garage, free digital marketing training and certification

Major search engine Google has a new online course aimed at helping small business owners and digital marketers improve their skills – Google Digital Garage. It covers everything a small business needs to know about using the web to promote their business. While the Internet is awash with advice and many companies offering digital marketing […]

Google’s mobile-first indexing announcement and what it means for website owners

On Friday 4 November 2016, Google announced that it was experimenting with Mobile-first indexing. This means that it is considering looking at the mobile version of a website first when evaluating its relevance to search users. This reflects the general evolution of search that started with the mobile friendly update of April 2015. This is […]

Why isn’t Google picking up my page title or title tag?

The page title or title tag is one of the most important features of your website content for SEO. In theory, the main search engines Google and Bing pick up on keywords in the Title tag and page contents to work out what your page is about and whether and where it should be shown […]

How to fix outdated Sitelinks

Recently we have had some issues with established client websites that have out of date Sitelinks in the Search Engine Results Pages (SERPS). This blog post covers what sitelinks are and how to fix outdated sitelinks. When Google presents a particular search result link it may also choose to include additional links from your website […]