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Market research using Google tools

Even a little market research helps your business. Knowing what your customers and potential customers are thinking helps you adjust your messaging, come up new ideas for products and services plus find new markets. This should lead to more revenue and growth. Even if you use external marketing companies, it’s useful to be aware of […]

A review of Google Digital Garage, free digital marketing training and certification

Major search engine Google has a new online course aimed at helping small business owners and digital marketers improve their skills – Google Digital Garage. It covers everything a small business needs to know about using the web to promote their business. While the Internet is awash with advice and many companies offering digital marketing […]

Google’s mobile-first indexing announcement and what it means for website owners

On Friday 4 November 2016, Google announced that it was experimenting with Mobile-first indexing. This means that it is considering looking at the mobile version of a website first when evaluating its relevance to search users. This reflects the general evolution of search that started with the mobile friendly update of April 2015. This is […]

Why isn’t Google picking up my page title or title tag?

The page title or title tag is one of the most important features of your website content for SEO. In theory, the main search engines Google and Bing pick up on keywords in the Title tag and page contents to work out what your page is about and whether and where it should be shown […]

How to fix outdated Sitelinks

Recently we have had some issues with established client websites that have out of date Sitelinks in the Search Engine Results Pages (SERPS). This blog post covers what sitelinks are and how to fix outdated sitelinks. When Google presents a particular search result link it may also choose to include additional links from your website […]

Getting a new website indexed by Google

If you have a completely new website with a new domain name then you have the challenge of getting this indexed by the main search engines Google and Bing as soon as possible. You could take the ‘Build it and they will come’ approach but that isn’t really an option if you want to get […]

SEO conspiracy theories debunked or confirmed

Most people running a website would like to find just a few key SEO (search engine optimization) actions that can help catapult their website to the top of the rankings on Google, Bing, Yahoo and other search engines. Real life is rarely that straightforward and to do this effectively there are potentially many actions you […]

Balancing the user experience with SEO and web design

We all want our websites to rank higher on search engines, particularly Google and are frequently thinking up ways of getting higher on Google or generating more web traffic. It is worth taking some to understand Google and how it has become so successful as this helps us work out why they might rank one […]

Page speed – why it is important for SEO, web design and user experience

We’ve all sat there viewing loading icons rather than content and cursing the website owners for allowing their valuable information to take longer than it needs to display. Like an over-garrulous acquaintance that can’t get to the point, the slow loading web page diminishes the user experience but it also can prevent your site ranking […]

Google’s upcoming major mobile friendly update and how you can test your website

Google will shortly roll out a very significant change to the way it ranks websites as it recognises that more people are using mobile devices to access the Internet. This means that a Google search on a mobile device such as a smartphone or tablet is likely to rank mobile friendly websites higher than websites […]

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