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Search Engine Optimisation services - SEO

Boosting your website’s search engine rankings and web traffic from organic search results.

SEO ranking on search enginesSEO stands for “search engine optimisation”. It’s an ongoing process that grows web traffic from the organic search results (sometimes also called free or natural) on search engines such as Google and Bing.

When someone types a keyword search into a major search engines they show organic search results that the search engine algorithm considers most relevant to that keyword.

These comprise web page links, social media updates and other content such as videos, local map listings shopping results and other paid listings such as Google Ads.

The order they appear or ranking is based on what the search engine algorithm considers most relevant to the user’s search. Payment isn’t involved, unlike pay per click (PPC) search ads.

The order of the results (which web page ranks above or below another) is a subject of much debate, rumour and myth but key factors that influence it are the following:

Onsite factors

Optimising your website so the content, technical setup and performance is as good as you can make it.

Offsite factors

External factors that influence your ranking such as backlinks, brand mentions, social media presence etc.

A well-planned SEO campaign improves your website and boosts rankings and web traffic. It’s an ongoing process that starts with auditing your website, taking action, checking on progress and then repeating the process.

Three step SEO process

SEO services

We have three levels of SEO services, Bronze, Silver and Gold.

SEO servicesHere are the main objectives of an SEO campaign:

  • Higher rankings on search engines
  • Increasing organic visits to your website
  • Increased enquiries or sales from your website
  • Stable results using strictly ethical methods

Bronze

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Monthly reporting of Key Performance Indicators

Silver

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Link building and link detox

Content and website enhancements

Monthly reporting of Key Performance Indicators

Gold

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Link building and link detox

Content and website enhancements

Email marketing

Outreach to influencers

Pay Per Click Advertising setup and management (Google AdWords, Facebook etc)

Monthly reporting of Key Performance Indicators