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SEO search engine optimisation
SEO
SEO (search engine optimisation) is the process of boosting a website's search engine rankings and web traffic from organic search results.

SEO stands for “search engine optimisation”. Our SEO services help you boost web traffic from the organic search results (sometimes also called free or natural) on search engines such as Google and Bing. SEO Rugby snippet

When someone types a keyword search into a major search engines such as Google, Bing and Yahoo, they show organic search results that the search engines considers relevant to that keyword. These comprise web page links, social media updates and other content such as videos, local map listings shopping results and other paid listings such as Google Ads.

The order they appear or ranking is based on what the search engine algorithm considers most relevant to the user’s search. Payment isn’t involved, unlike pay per click (PPC) search ads.

The order of the results (which web page ranks above or below another) is a subject of much debate, rumour and myth but key factors that influence it are the following:

  • Onsite factors – optimising your website so the content, technical setup and performance is as good as you can make it.
  • Offsite factors – external factors that influence your ranking such as backlinks, social media presence etc.
  • Google Algorithm – Google’s secret formula for ranking websites in search results which now includes the artificial intelligence and quirkily named updates that address particular improvements and issues such as Panda, Hummingbird etc.

A well-planned SEO campaign improves your website and boosts rankings and web traffic.

seo services strategy
SEO services improve many factors on your website

Without a well planned SEO campaign you are potentially losing out on business. The world is full of people using search engines to search for products and services. There’s no more cost effective way of finding them than getting your website showing up in search engine results when someone types a particular phrase into a search engine.

If you take the right SEO action, you can make sure these people are finding your website and generating more business for you. Our SEO services are designed to deliver increased web traffic and more business.

Our SEO services

SEO Rugby ranking high on search engines
Web hosting Rugby search ranking high on search engines

Here are the main objectives of an SEO campaign:

  • higher rankings on search engines
  • more organic visits to your website
  • increased enquiries or sales from your website
  • stable results using strictly ethical methods

How we achieve this involves reviewing your website and gradually improving the important factors that we know, over time, will help your website rank higher in search engine results. There are potentially 100s of factors that influence rankings on search engines but here are some of the most important:

  • Using the right keywords in the website pages and important page tags.
  • Having a well structured, useful website so visitors have an excellent user experience.
  • Make it easy for search engines bots to find and index your website.
  • Promoting the website on relevant social networks, article sharing websites and influencers.
  • Updating the website content regularly.
  • Improving the web page speed.
  • Ensuring the website is mobile friendly.
  • Improve the number of quality backlinks to your website.
  • Use keywords relevant to your market and users.
  • Take action to disavow or remove poor quality links that harm rankings.

We take regular action on on-site, off-site and other relevant issues to boost your website in traffic and search engine ranking. Each project is tailored to your website and business. Prices start at £90 per month, reviewed every 4 months. See below for options:

SEO Local

From £90 per month

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Monthly reporting of Key Performance Indicators

SEO Boost

From £150 per month

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Link building and link detox

Content and website enhancements

Monthly reporting of Key Performance Indicators

SEO Boost plus PPC and digital marketing

Price on application

Competitor analysis

Keyword research

Onsite improvements e.g. meta tags, site speed & content

Google My Business listing

Bing Places for Business

Add / claim entries for quality local directories

Google Analytics

Google Search Console setup

Backlinks analysis

Website audit for traffic and opportunities

Relevant social media setup, branding and advice

Link building and link detox

Content and website enhancements

Email marketing

Outreach to influencers

Pay Per Click Advertising setup and management (Google AdWords, Facebook etc)

Monthly reporting of Key Performance Indicators

The continuous SEO services process

Although you do not pay to rank higher on search engines, there’s still a lot of work involved in making this happen.

It’s a continuous process of making small improvements over time, reviewing the available website data and then refining to make even more improvements. It does work but you have to be prepared for a long-term commitment to see tangible results.

First we Research your website, keywords; take appropriate Action and Check the effect on ranking and traffic. We then adjust what we do through further research, actions and checks and then repeat the cycle.

Three step SEO research action check

In the first instance we would need to do a free SEO website review to work out a plan of action and costs.

Contact us on 07941 686113 or submit our contact form for more information.

Further reading

We blog regularly on search engine optimization as it’s an area that often changes. Read our blog here – Web Growth blog – and our information page on search engine optimization SEO. Also sign up for a free SEO website audit:

Free SEO website audit