Google wants to know about your website

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If you think your website should rank higher then Google wants to hear from you. Google has been making substantial changes to the way it ranks websites in its search results called the Penguin update (see our earlier blog post Google’s latest ‘Penguin’ update will affect all web designers and website owners). While many websites have been unaffected, some smaller websites have experienced a dramatic fall-off in traffic.

If you have a small website that isn’t performing as well in Google’s search results as you think it should you could have the opportunity to have someone on the Google webspam team look at it personally.

Google’s Distinguished Engineer Matt Cutts has asked small website owners to submit their site via a Google Docs form detailing why you think your website deserves to outrank the current websites in Google search results, and why you think your website is better than the ones that rank.

Matt Cutts from Google
Matt Cutts from Google

Google would like to hear feedback about small but high-quality websites that could do better in our search results. To be clear, we’re just collecting feedback at this point; for example, don’t expect this survey to affect any site’s ranking.

So what exactly is Google looking for website submissions? According to Cutts, one of his engineers “was looking for more concrete examples of small sites…”

He also said that they are looking for a wider range of examples than simply a group of engineers sitting around come up with, so they are “looking for feedback from a wider circle of folks so we can assess the scope of things” and “get input from a wider circle of folks.”

Cutts also revealed that it was a tech lead on his webspam team who was thinking of looking into the issue of small websites ranking, “but wanted more data. I offered to ask 4 data”

So your website might not necessarily rank higher because of filling out the survey, but it seems like Google is at least starting to look at the problems where smaller websites are having a tougher time keeping against larger authoritative sites in the search results right now – something people have complained about since the Vince update.

Surprisingly, Cutts commented yesterday that they’d only received a couple hundred submissions, so it is definitely worth taking the time to submit your small website, if you think it’s not ranking as well as should.

Please talk to Dinesh on 07941 686113 or use our Contact form if you have any questions about how to improve your website ranking on Google and other search engines.


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