Microsoft`s new Bing search engine (don`t ask) at http://www.bing.com/ was launched earlier this year in a direct challenge to Google`s current market dominance. While Bing has been generally well received, it still has a long way to go, with the latest market share for Google above 90%. See our page on the latest market share: http://www.webgrowth.co.uk/latest-search-engine-market-share.php
Microsoft`s clout means Bing will gradually eat into Google`s near monopoly, but most of the same good SEO (search engine optimisation) principles that work with Google will work with Bing.
Therefore Google is still THE search engine you should consider when optimising your website to appear higher in search engine results. We have made Google`s own Search Optimisation Guide available on our search engine optimisation page, which is an excellent introduction to a huge subject.
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