Email marketing is sometimes under-valued as a marketing method. This is partly because of brash new kids on the block like social media, PPC and search engine optimization but it should never be dismissed and should be part of your marketing mix. Used properly, it is one of the most cost-effective ways of getting offers and news to your potential customers. You can also easily measure the response rate, click rate and focus further marketing efforts so you can measure its effectiveness and return on investment.
With that in mind it’s heartening to to see a recent study by sales intelligence company Datanyze showing slow but steady growth in email marketing during 2015.
Datanyze studied more than 42 million Web sites to evaluate their use of marketing technology tags and codes. When comparing the results to the previous year, Datanyze’s research pinpoints six key areas of growth in the marketing technology industry, including email marketing.
The study showed growth in six key industry verticals ranging from a 2% growth in ecommerce to a 9% increase in tag management. Email marketing grew by 3%, marketing automation by 4%, analytics by 5% and Web personalization by 7%.
- Attractive, easy to use template with your logo and branding
- Data management of your email contacts and customer data
- Management of sending email
- Reporting on open rates, clicks and other Key Performance Indicators
- Setting up and management of autoresponders and follow-up marketing
- Guidance and training on setting up the email and adding content
Datanyze also produce statistics on the usage on many different web based platforms and tools. In the so-called Datanyze universe where they have measured the usage by clients and associates Mail Chimp comes out top with 44%, Constant Contact is second with 21% market share – see this page for a comparison of email marketing share for different sectors: Datanyze email marketing share.
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