Email marketing

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Email marketing is the act of sending a message, typically to a group of people, using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But here we are talking about large contact lists (from 50 to potentially 1000s).

If you send that number of emails from your email program using mail merge or (illegally) using the BCC field then you will not be making the best use of your time. Also, there is so much that you need to include to comply with Data Protection Act that you run the risk of getting something wrong and someone reporting you.

However, communicating regularly with prospects is vital for getting repeat business by telling them about new services, products and special offers: e-mail marketing helps you stay in touch with your customers at a fraction of the cost of other communications methods.

Email marketing

Email marketing services

Setup and sending of your emails
  • Email design

    Design of your email so it looks great on all devices, gets read and generates a response.

  • Email setup

    Coding and testing of email on different devices and personalisation for better response rates.

  • Data management and cleansing

    Data management and cleansing to remove duplicates and allow personalisation.

  • Email campaign management

    Email campaign setup and dispatch of email.

  • Data reporting

    Data analysis and reporting of performance of the email marketing campaigns.

Email marketing using Mail Chimp

Free for low volume users, excellent features

We use the Email Marketing service MailChimp – https://mailchimp.com/ – it provides the facility for sending out bulk emails to big contact lists at a time you choose. Here is what we think is great about MailChimp:

  • It’s free for up to 2,000 subscribers and 12,000 emails per month.
  • It provides excellent standard email templates that can be adapted to match branding and colour schemes.
  • We can add custom templates and html for that special look and feel.
  • Excellent reporting and tracking of open rates, click rates and data quality.
  • Data cleansing and data protection is built in and very effective.
  • Personalisation is easy with first names, company names and other data easily inserted into the email body or subject line.
Mail Chimp themes