Domino’s boosted as online now 40 per cent of sales

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In the current climate of financial doom and gloom it’s not only great to hear about companies bucking the trend, but also attempt to analyse what they are doing to grow their business. Pizza company Domino’s delivered a strong financial performance in 2011 with like for like sales up 12% on the previous year. Profitability is expected to be at the top end of market expectation.

Domino’s attributes a lot its success to online ordering through different devices such as PC, mobile and tablets like the iPad. Customer’s can simply type their post code to locate the nearest store, order online and expect a delivery within the usual time limits. The company now gets over 40% of its orders online.

While Domino’s is a national chain with the budget to match, all SME’s should seriously consider how bricks AND clicks could enhance their business. These days, adding e-commerce to your web presence is much cheaper and quicker than even two years ago – talk to Dinesh for more details on 01788 844014 or fill out our contact form.

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