Home » Archive by Category "search engine optimization"

Google’s Search Engine Optimization guide reviewed

Google has, very helpfully, issued a Search Engine Optimization Starter Guide. This is a more detailed version of the content of their excellent online training course the digital garage. The information was originally intended for internal consumption in Google; however it has made the document publicly available to help Webmasters and website owners improve their […]

Premium and free tools for checking backlinks in 2019

If you run a website then you need to be aware of backlinks to your own website and competitors. Backlinks are links to your website from other websites and sometimes called “inbound links” or “incoming links”. Backlinks can affect your website positively and negatively, boosting it on search engines but also running the risk of […]

Free SEO tools to boost your website marketing

There are several  free SEO tools now available that can be used by both SEO experts and non-specialist marketing people alike. The tools mostly enable you to analyse your website, competitors and market sector and help with the following: Improving content quality and relevance to website users. Boosting the user experience. Find errors and faults […]

Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

User signals and SEO – bounce rate and CTR

User signals are measurable patterns of behaviour by your website visitors.  They can be used by Google as a ranking signal which are factors that influence where your website may be ranked in search results. Some are also available in your web traffic Google analytics data as Key Performance Indicators of how your website is […]

Link building – why it is still important and how you should go about it in 2018

There are a number of factors that influence where your website is ranked in search results. The major ranking factors include the following: An Accessible URL . Optimised Page Speed (Including Mobile Page Speed). Mobile Friendliness. Domain Age, URL and Authority. Optimized Content to include the right keywords in pages, meta and alt tags. Technical […]

How to use keyword research and other tools to spot traffic boosting topics for your blog

Your blog or news section is an important part of your website. It’s a part of your website where you can tell the world about new products and services, share good news, give advice or provide some other interesting take on issues affecting your business. It’s also an effective way of promoting your website and […]

Correlation and Causation in SEO

This blog post looks at correlation and causation in SEO (search engine optimisation). There is a huge amount of data available for your website performance and a lot of advice out there on how to improve your website traffic and rankings. First of all let’s not be under any illusions. There are no magic formulas […]

Technical SEO tip: How to use CSS to swap images for mobile and desktop users

There’s no doubt that mobile Internet has grown to the point where the number of users now exceeds those using other devices worldwide. The crossover point happened in about October 2016. Reference: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide In the UK and other more mature markets, mobile Internet has increased but Desktop users are still the largest single user group […]

How to optimise a single web page for SEO to boost rankings and traffic

We often get asked how to optimise a web page for SEO (search engine optimisation). If they are clients then we do this for them or we can train staff to do it themselves (see our 1-2-1 training course on SEO). It’s easy to talk in general terms about optimising a web page. It’s also […]

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