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Why Facebook pages are no substitute for your own domain name and website

Facebook is all over the news at the moment. In an investigation by The Guardian and Observer, the data analysis company Cambridge Analytica has been using Facebook quizzes and to harvest the profiles and personal data of 50 million people without their permission or knowledge. The data was then used to target messaging for various […]

Correlation and Causation in SEO

This blog post looks at correlation and causation in SEO (search engine optimisation). There is a huge amount of data available for your website performance and a lot of advice out there on how to improve your website traffic and rankings. First of all let’s not be under any illusions. There are no magic formulas […]

Migrating a WordPress website to https / SSL – a guide

Last month Google announced that it would be marking all non https / SSL pages as insecure from July 2018: “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. This means that any sites not running https will be marked with a security warning. Even […]

All http pages to be marked as not secure as Google gets serious about https / SSL on websites

In the last couple of years, Google has recently been gently encouraging website owners and web developers to move their websites to https. This encrypts any information sent by users so it can’t be read by third parties or hackers. This is particularly important when a user logs in or supplies sensitive financial information such […]

Free tools for editing and optimising images for web and social media that aren’t photoshop

In this blog post we cover tools for editing and optimising images. It’s a very useful skill to be able to edit and optimise images for your website and social media. This is becoming as important as being able to use a word processor or spreadsheet programs. Images help your website and social media engage […]

Website detox for your digital presence – the detox that works

At this time of year, over-indulgence in the holiday season can often lead to a nagging feeling of needing to take things a little easier in January. People might start diets, new exercise regimes or do that largely debunked exercise of body detox. Detox for the body often involves eating very simple food or fasting […]

Improving web design using Google Analytics to highlight issues

When we use the term web design we don’t just mean the appearance of a web page. While features like design, layout, colours, fonts etc are important, your website isn’t (nor should it be) an online reproduction of a paper brochure. Thinking this way risks means missing out on opportunities to keep your audience engaged […]

Presentation from Rugby FSB Breakfast networking meeting on SEO and digital marketing

What a give away! We have the full presentation slides from Dinesh Fernando’s talk at the Rugby FSB breakfast networking meeting on Friday 22 September 2017. The title of the talk was “Promoting your business using SEO and digital marketing” and was a whistle stop tour of the main aspects of SEO and digital marketing. […]

Market research using Google tools

Even a little market research helps your business. Knowing what your customers and potential customers are thinking helps you adjust your messaging, come up new ideas for products and services plus find new markets. This should lead to more revenue and growth. Even if you use external marketing companies, it’s useful to be aware of […]

Network with local businesses and hear a talk “Promoting your business with SEO and digital marketing”

On Friday 22 September 2017, you’ll get a chance to network with local businesses and hear a talk “Promoting your business with SEO and digital marketing” by Dinesh Fernando at The Rugby FSB Breakfast Business networking meeting. The 30 minute talk covers some of the essential elements of using the web to promote your business. […]