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How to use keyword research and other tools to spot traffic boosting topics for your blog

Your blog or news section is an important part of your website. It’s a part of your website where you can tell the world about new products and services, share good news, give advice or provide some other interesting take on issues affecting your business. It’s also an effective way of promoting your website and […]

Market research using Google tools

Even a little market research helps your business. Knowing what your customers and potential customers are thinking helps you adjust your messaging, come up new ideas for products and services plus find new markets. This should lead to more revenue and growth. Even if you use external marketing companies, it’s useful to be aware of […]

How to ask Google to index your website

One of Google’s main principles is its independence: it can’t be influenced by other companies and no one can claim a ‘special relationship’ with Google. However, you can, if your website has changed, ask Google to index your website. This doesn’t mean that Google will definitely re-index your website, it also doesn’t necessarily mean that […]

Types of website for your business or project

It often seems that there are a bewildering number of types of website available for your business or project. Knowing some of the options helps you work out the best solution. This blog post helps you to identify what options are available, their advantages and disadvantages. When we discuss website design projects we try to […]

How to spot and avoid copycat websites

Copycat websites are still defrauding people attempting to buy essential Government services. They appear official but often charge an extra fee for services offered by Government departments or local authorities such as the following: Passports European Health Insurance Card (EHIC) Driving licence renewal ESTA (Electronic System for Travel Authorisation) – US travel visa Driving theory […]

A guide to testing website user experience and first impressions

When you design or write a brief for a new website design it’s very easy to forget the user. It’s difficult to test website user experience, it’s very easy to get sidetracked by your own views on colour schemes, branding and other features. The most important stakeholders in any new web design or enhancement to […]

Why isn’t Google picking up my page title or title tag?

The page title or title tag is one of the most important features of your website content for SEO. In theory, the main search engines Google and Bing pick up on keywords in the Title tag and page contents to work out what your page is about and whether and where it should be shown […]

Five key features for your business email hosting

It can get overlooked with the rise of other communication methods, but email remains a significant part of how you and your staff communicate. Therefore your email hosting is a significant part of your business and one you should get right, working closely with your web hosting company and IT contractor. Here are a just […]

Best practice SEO for web developers

As we have discussed in past blog posts, Search Engine Optimisation or SEO should be integrated early into your new web design project. If it is bolted on as an afterthought, then this could result in the unpicking of work already done which could increase your costs unnecessarily. There are many factors that should be […]

Google reveals three most important ranking signals: Content, Links and RankBrain

There was a live Q&A recently involving some major figures in the digital marketing and SEO world, and also crucially included Google’s Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland. Andrey provided some informative insights about what should and shouldn’t work regarding ranking signals and gave a refreshingly straightforward answer to a very […]