Home » Archive by Category "Google search"

Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

How Googlebot sees your website

The search engine Google is still the market leader for online search. Worldwide it’s at about 92% market share, which falls a little to 90% in the UK in August 2017 (See http://gs.statcounter.com/search-engine-market-share/all/united-kingdom/#monthly-201608-201708 ). While Microsoft’s Bing is a credible search engine, it is still only used by 6% of users. What Googlebot does Therefore […]

How to write quality content for SEO

Quality content for SEO is fast replacing all those old, slightly dubious, techniques. Some still cling to these tricks but Google is finding ways of rooting them out and downgrading the websites that use them. While there are still plenty of technical challenges and work to be done on the latest SEO techniques, quality content […]

How the latest Google Penguin update affects your website ranking

The recent Google Penguin update is a key change to the Google algorithm that will affect your website. To the uninitiated, the algorithm is the magic formula that automatically decides where to rank a particular page in the Search Engine Results Pages (SERPS). If you can setup, add good content and promote your website in […]

How to check website backlinks using Google search console and other tools

One of the cornerstones of SEO (search engine optimisation) is building good quality website backlinks. These are websites and web pages that have links to your website and usually have the beneficial effect of boosting your search engine rankings. Recently a senior Google search engineer was on a live Q&A event and was asked to […]

First steps in keyword research to make your website rank higher on search engines

Writing content for your website is hard to do well. We all like to think we communicate effectively, but the words and phrases you use have a bearing on how the website ranks on search engines which is where keyword research plays and important role. In this day and age, Google is relying more and […]

SEO case study – lifting the rankings from nowhere to Page 1 on Google

A recent project for web development and SEO (search engine optimization) has been the UK record shops directory All Good Record Shops. At the time of writing, the website is currently halfway up page 1 on Google. Thus is after being effectively unranked (over position 100) as a new website for important keywords at the […]

Google AdWords side ads are gone

So farewell, then, Google AdWords side ads. Since the 19 February 2016 Google is no longer showing AdWords ads on the right hand side of its search results pages. Here’s a search for ‘london hotel’ carried out before the 19 February 2016 on a desktop: The same search now has this right hand panel removed. […]

How Google search works

Understanding how Google search works helps you make better decisions on improving your website. As a website owner you won’t be short of advice or the offer of services so you need to be sure of what to ignore and to what you commit resource. Optimising a website is a long but rewarding process if […]