Category: Google Analytics

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Web design vs SEO part 3 – improving your website bounce rate

Website bounce rate is a key performance indicator (KPI). If you use Google Analytics it’s one of the main headline stats that you can view in the Audience > Overview. We view Bounce rate as a key indicator of the quality of the content of a web page – a high bounce rate means users […]

How to use Google Analytics to check the busiest times of day on your website

If you own or run a website then you need sound information to make good business decisions and data from Google Analytics can be a great help. There is a wealth of data available but in this blog post we’re focusing on how to use Google Analytics to check the busiest times on your website. […]

Filtering referrer spam and other irrelevant traffic in Google analytics

Google analytics is a free tool that provides a wealth of data about your website. While you would hope that most of the website visitors are real people who are interested in your products and services there will be some traffic that you might want to exclude from your analytics reports as it skews the […]

Web traffic sources and how to measure what is working using Google analytics – part 2

In our previous blog post – Web traffic sources and how to measure what is working using Google analytics – part 1 – we looked at the main sources of web traffic. These include direct traffic from people using your web address, links from search engine results pages, social media and other websites, email marketing […]

Latest Google update could impact the ranking of many websites

It has been confirmed by various senior Google personnel that the latest Google update was not the expected update to Penguin (a Google algorithm update aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black hat SEO techniques involved in increasing artificially the ranking of a webpage […]

5 common SEO mistakes when redoing your web design

Once you have taken the plunge and decided to commit to a new web design, there are some important considerations to make sure that your shiny new web design initially maintains and then boosts your ranking on search engines. That has to be the ultimate aim of any website redevelopment. Here are 5 common errors […]

Responsive web design part 2 – free tools testing your current website for mobile friendliness

After you have used Google Analytics to review your website data you should have a clearer idea of when you get the most visitors and the devices being used to visit your website. This is important information that will help you plan how your website needs to change to encourage more visitors. As well as […]

Responsive web design pt 1 – Using Google Analytics to view your mobile traffic data

Now that Google has rolled out its mobile friendly update (live on 21 April 2015), it’s becoming increasingly important to know how this might be impacting your web traffic and whether the measures you have taken are working or you’re suffering a loss of web traffic. Google’s mobile friendly update means that a Google search […]

Understand Google Analytics in 30 minutes

All business owners know the value of tracking where your customers first found you. Whether it’s Yellow Pages (or Hibu as it’s about to become), direct mail or display advertising, you need to know the cost of gaining a customer and what is generating the best ROI (return on investment). This is no different when […]