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Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

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Link building – why it is still important and how you should go about it in 2018

There are a number of factors that influence where your website is ranked in search results. The major ranking factors include the following: An Accessible URL . Optimised Page Speed (Including Mobile Page Speed). Mobile Friendliness. Domain Age, URL and Authority. Optimized Content to include the right keywords in pages, meta and alt tags. Technical […]

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Web design also means engaging your visitors with interactive content

From a web design perspective, many of the world’s most visited websites (https://www.alexa.com/topsites) are rather dull. Websites such as Google, You Tube, Facebook and Amazon are not shining examples of award winning web design but they have other obvious attributes. Here is the current top ten for the UK: Google.co.uk – Enables users to search […]

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