Home » Articles Posted by Dinesh Fernando

The new EU copyright law – what it means for website owners and content producers

The EU has passed a new copyright law that has Google worried enough to start a campaign opposing some of the proposed legislation. Whether the UK actually exits the EU or not on the 29th March 2019, website owners and Internet users are likely to be affected by the legislation in its final form as […]

A summary of the best web design trends for 2019

Let’s look at the possible web design trends for 2019. At the start of the New Year it’s natural to look critically at your website and branding and pick from the following options: Does my website need a full update encompassing content, layout and features? Will the website benefit from some minor adjustments to the […]

Avoiding phishing attacks for small businesses

Phishing attacks involve incoming messages that seek to trick the recipient into divulging private information or trick them into making a payment to the scammer’s bank account. The messages are normally by email but could be by any type of incoming messages such as online chat, text message and or redirection to a malicious web […]

Google’s latest push for quality and authority in websites through E-A-T

If you run or own a website you might have noticed some fluctuations in search engine rankings recently. Google have released yet another major update to their algorithm that boosts sites that can demonstrate quality and the following three attributes: Expertise. Authority. Trustworthiness. On 1st August 2018, Google confirmed that it had released a significant […]

Google’s new pay-as-you-go pricing model for the Google Maps platform

If you use embedded Google Maps on your website with features like routes, dynamic location markers and Street view then you might have experienced some issues with the maps not displaying properly. This is because you no longer have the right credentials and access setup for using embedded Google Maps. The new Google Maps Platform […]

Why and when you need a website redesign

Over time the lovely website design that has served you so well will start looking a little jaded. Changes in technology, user behaviour and colour fashions will make you look critically at your web design and plan either a complete overhaul or tweaks to the layout or features. The rise of mobile and responsive web […]

User signals and SEO – bounce rate and CTR

User signals are measurable patterns of behaviour by your website visitors.  They can be used by Google as a ranking signal which are factors that influence where your website may be ranked in search results. Some are also available in your web traffic Google analytics data as Key Performance Indicators of how your website is […]

Link building – why it is still important and how you should go about it in 2018

There are a number of factors that influence where your website is ranked in search results. The major ranking factors include the following: An Accessible URL . Optimised Page Speed (Including Mobile Page Speed). Mobile Friendliness. Domain Age, URL and Authority. Optimized Content to include the right keywords in pages, meta and alt tags. Technical […]

Web design also means engaging your visitors with interactive content

From a web design perspective, many of the world’s most visited websites (https://www.alexa.com/topsites) are rather dull. Websites such as Google, You Tube, Facebook and Amazon are not shining examples of award winning web design but they have other obvious attributes. Here is the current top ten for the UK: Google.co.uk – Enables users to search […]

Google Chrome now showing all http sites as not secure

The latest version of Google’s web browser Google Chrome is now clearly marking all http websites as ‘Not secure’ and all https websites as ‘Secure’. Google Chrome version 68 was released on 24 July 2018 and adds a very clear message for http and https websites. Here is the message for http websites: Here is […]