Choosing a domain is a very important business decision so here is some advice on making the best choice:

1. The domain name should include or be your business name

Sounds obvious but the domain should be as close as possible to your business name otherwise you risk confusing your customers. Failing that, the domain name you choose should reflect your services. For example the UK DIY chain B&Q use www.diy.com as their main website with variants of www.bandq.com pointing at their main page (also the `&` is a banned character for domain names).
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