Social media
Facebook is currently the second most popular website in the world after Google. Other sites like Twitter, Linked In YouTube and Blogger continue to grow. While most social media websites were setup for entertainment, they can help you promote your business by building contacts and alerting people about new offers and services.
Facebook is by far the biggest social media website with over 300 million users worldwide. Business users can set up groups about their company or services, send out event invitations and easily alert contacts about special offers or news.
Twitter sends out regular status updates (limited to no more than 140 characters) to your followers. Business users can use the updates to add links and photos, telling people about new services or special offers.
Linked In is aimed directly at business users, where you can set up a business orientated profile, link up with past colleagues, contacts etc and send out updates on where you have been and what you are doing.
YouTube is a Google owned online video website that has a vast array of unusual, funny and downright weird video clips. It can also help businesses to illustrate their services through setting up their own channel and uploading videos. YouTube is owned by Google so is well indexed by the search engine.
Blogger is a free Google owned service that creates a page that you update with longer articles about your business. The articles are automatically archived by date and subject building up an excellent web archive of information on your business. Readers can add comments to your articles and contact you by email. Other free services include WordPress and TypePad.
In almost all cases setting up a presence on social media is free, however if you're using it for business purposes then your profile page should be setup properly with, for example, branding that matches your website and logo. It's worth spending time planning what you are going to say, as irrelevant or banal updates could hinder rather than help your business. Also there are many excellent services such as ping.fm, hootsuite, ipadio, SpinVox that enable you to update all your social networking sites automatically using your mobile phone or email.
Please enquire about how we can help you get started with social media through our contact form.
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