latest website
Genesis DM Ltd, a direct marketing consultancy, needed a website to showcase their past work, explain their services and provide a live news feed.
Linking
One of the most important factors in getting your website ranked higher is the number of other websites linking to your website – “inbound links”. Search engines see this as a reliable indicator of quality, which goes back to their need to deliver links to relevant websites for their users.
So if one website has lots of other websites linking to it then it’s likely that this website is useful and has some good content. Search engines will use the number of inbound links as one of the factors that lifts a website up the rankings so it’s important that you make the most of all your opportunities to get inbound links.
Where to get inbound links
You can get inbound links from potentially many different sources:
- Client websites
- Customer websites
- National directories e.g. Yell, Thomson Local, BT directory enquiries
- Local directories e.g . the best of, gumtree, the locale, etc
- Discussion boards relevant to your products or services
- Blogs
- Local or regional newspapers’ websites
- Community websites like Facebook, MySpace, Bebo etc
- Global directories - Google directory, Yahoo directory, Dmoz directory
- Specific business directories e.g. Federation of Small Businesses, Chamber of Commerce, Business Link Suppliers’ Directory
- Trade Associations
Rather than adopt a scatter-gun approach to getting inbound links it’s useful to spend some time prioritising where and who to approach......see next page