latest website
Genesis DM Ltd, a direct marketing consultancy, needed a website to showcase their past work, explain their services and provide a live news feed.
Keywords
Despite what your designer may say, content IS definitely king and the text of your website caters for two important audiences:
- users to provide information on your company and services (an obvious point but still worth mentioning)
- 'search engines’ searchbots - which are programs that ‘read’ the text of a website and send this information back to the search engine so they can add these details to their index.
The information that searchbots send back to search engines comprises whatever text that searchbots can extract from your website such as snippets from the main body text, page titles, headings etc. Search engines will store this information in their index and try to match this with whatever keywords are being typed into a search engine, and then display websites that contain these keywords.
This means that not only should copy read well, it should also contain relevant keywords that people are already typing into search engines.
There are a number of free and subscription products available that analyse the keywords or phrases used on your website and tell you their popularity and suggest better alternatives – for example we use Wordtracker (www.wordtracker.com) to review keywords and analyse what people are typing into the main search engines. Google's free keyword tool is available from this link: Google keyword tool
We can do this for you as part of our Silver or Gold Search Engine Marketing Service product where do an initial report on keyword popularity. Please contact us for a friendly discussion on the use of keywords on your website.